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Munich, 19 April 2023. CTS EVENTIM, one of the leading international providers of ticketing services and live entertainment, has founded EDGE (Entertainment Digital GmbH) – a paid media agency that specialises in the entertainment market.
EDGE’s ability to place targeted content on relevant portals outside of CTS EVENTIM’s own platforms enhances CTS EVENTIM’s portfolio of services and complements its marketing offering. The services provided by EDGE comprise advice and strategies for digital campaigns as well as their practical delivery, management and optimisation.
EDGE helps promoters, artists and managers to create the most effective paid media campaigns on high-reach platforms such as Facebook, Instagram, Google, YouTube and TikTok. Besides its focus on marketing and ticket sales for live events, EDGE also establishes brands in a relevant entertainment setting.
Thanks to exclusive data and technological resources, as well as CTS EVENTIM’s expertise and industry know-how, EDGE delivers a measurable, successful performance from marketing spend.
Frederik Landwehr has been appointed COO of EDGE. Landwehr joins EDGE from Universal Music Group, where he was Head of Digital Advertising. In that role, he was responsible for the implementation of all digital paid media campaigns and for media strategy consultancy for artists, labels and brands.
Frederik Landwehr on his new remit: “Our unique offering in the paid media market gives advertisers access to new customers in an appealing environment and creates real added value. And because all the latest media trends and developments are an everyday part of our business, we always have our finger on the pulse.”
Dr. Frithjof Pils, Managing Director of EDGE, adds: “Ultimately, we want to be measured by our performance. And the first 100 campaigns show that we can deliver a substantial return on ad spend.”
EDGE plans to break into more markets, such as cinema marketing, in the near future.
About CTS EVENTIM
CTS EVENTIM is one of the leading international providers of ticketing services and live entertainment with more than 250 million tickets marketed per year using the Company’s systems – via physical box offices, online, or from mobile devices. Its online portals operate under brands such as eventim.de, oeticket.com, ticketcorner.ch, ticketone.it, and entradas.com. The promoter network EVENTIM LIVE is recognized as the third largest promoter in the world according to Pollstar’s global promoter ranking 2022. Its concert, tour, and festival promoter companies sold more than 20 million tickets in 2022 for events including Rock am Ring, Rock im Park, Hurricane, Southside, and Lucca Summer. In addition, CTS EVENTIM operates some of Europe’s most renowned venues: the LANXESS Arena in Cologne, the K.B. Hallen in Copenhagen, the Waldbühne in Berlin, and the EVENTIM Apollo in London. CTS Eventim AG & Co. KGaA (ISIN DE 0005470306) has been listed on the stock exchange since 2000 and is currently a member of the MDAX segment.
