Press Release

EVENTIM showcases new marketing opportunities for promoters

Europe’s biggest ticketing portal partners with iTunes / Promotion for downloads and tickets / Successful launch with Tokio Hotel

Hamburg, 05 November 2009 –, the Internet portal operated by CTS 
EVENTIM AG, will provide concert promoters with new marketing opportunities for the future. 
In partnership with iTunes Store, EVENTIM is combining the promotion for albums and 
tickets, while also launching some attractive promotion activities for music fans. 
Downloading an exclusive version of the favourite band’s new album to one’s own PC, Mac, 
iPod or iPhone, discovering the music immediately after album release and being the first to 
get a ticket for a concert on the forthcoming tour – fans of Tokio Hotel are elated about the 
new promotion campaign at All those who pre-ordered the newly released 
Tokio Hotel album ‘Humanoid’ through the iTunes Store will also be receiving one of the 
much-craved ticket codes. Only with such a ticket code can fans of the band order up to four tickets online and conveniently at before official box office sales begin for 
the upcoming Tokio Hotel tour. The Tokio Hotel campaign is being promoted at both the and iTunes Store websites.  
“Concert promoters and record labels have been working closely together for many years in 
joint efforts to boost the popularity of their artists. Our service is tailored precisely to such 
cooperation”, explains Malte Blumenthal, Vice President New Media at CTS EVENTIM AG. 
“We are inviting every promoter and record label to experiment with these new marketing 
opportunities and to reach out to new target groups. We’re open to every idea”, says Malte 
Blumenthal. More joint activities by EVENTIM and iTunes are planned for the months ahead. 

CTS EVENTIM AG, listed in the SDAX index (ISIN DE 0005470306), is Europe’s market leader in the ticketing field and one of the leading providers of Live Entertainment. More than 70 million tickets for well over 100,000 events are sold annually using systems developed and marketed by the EVENTIM Group. In addition to more than 8,000 stationary box offices throughout Europe, sales via the Internet and especially via the and portals are gaining increasing importance.  

Marco Haeckermann
Vice President Corporate Development & Strategy
Frank Brandmaier
Head of Corporate Communications

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